David Steinberg is a MAS allumni and taking on this account was great pleasure for him. The first step in the 2 year overhauling process was to allow users to gain instantly more access to the vast amount of possibilities the school offers. Form exploring the schools international destinations and learning what in particular is being offered, the new website had to do it all. Our team worked closely with Pippa and Ron Seichrist to ensure proper outcome.
The main website features now in depth a curriculum, showcasing what the different is between base schools, internships and greenhouses, a new student work section was crafted, showcasing over 500 different top award winning designs.
Branding Forces created a business tool for both the Ad School and applicants to easily connect and communicate online with one another. This was accomplished by combining a complete Client Management System (CMS), or back office, with a design that stayed true to the core branding of the Ad School while staying fresh for this section.
Blogging can be boring and is rather cut-and-dry from a design standpoint. The Miami Ad School is anything but. So, we thought we would add “revolutionary” to the equation and create eye-catching blogs from the ground-up for the MAS the likes of which the Internet has never seen. At the same time, we also needed to give the school the flexibility, within their brand, to expand and experiment without limitations. So we built in features like HD Video and a Flash dynamic that, with SEO technology, can be easily read for Google searches. And we made a platform that enables smooth switching and transitions between multiple blogs. We also gave MAS the power to create and fully manage, through a unique Central Management System, as many blogs as they want and need. The Ad School has schools situated around the world, with updates occurring every hour of every day, and these new blogs will deliver the tools necessary for the Ad School to stay hip, up-to-the-minute, edgy and relevant.