Catalina, a local lighting company with national reach via folks such as Home Depot and Target, really needed to, well, light up their image. And so, pun aside, they turned us on to the project, and we plugged in our creative capabilities so as to cast them in the best light (did we already use light?) possible. Thus, the illumination was initiated and four brand- spanking and brand- building ads were created. Enjoy! (no puns were harmed during the writing of this blurb)